National Closing Center

Archive for the ‘Selling’ Category

What’s the most painful moment in selling a house? Hands down, it’s pricing! It’s heartbreaking to an owner and  it’s a headache for a real estate agent. The owners wants to get as much as possible for his or her house. The agent wants to sell the property. These, by the way, are NOT aligned interests. And you know what’s the most difficult here? The fact that the owners swears her or she also wants to sell the house FAST, the only difference he or she wants the RIGHT price.

Unfortunately, these days selling for the right price means nothing else than selling for the MARKET price. And boy do homeowners get upset when they learn the market price. And believe me, I understand they pain… However, this is the only way interests of an agent and a buyer can be successfully aligned: they both must agree on selling a property for the market price.

This applies to short sales as well, because the competition is fierce even among short sale properties. Price yours wrong, and buyers will go across the street.

Great article here that outlines the problem and gives some great insights on the issue.